Blog

April 15, 2019

How Office Workwear Helps a Brand

To build a brand or brand image that truly resonates, you need to ensure that the ethos of the brand percolates to every level of the company. It can’t be limited to social media, marketing and advertising efforts. You need to explore more direct channels of brand building. Your employees or staff members are one such channel. They have direct interaction with your customers on a daily basis. But how can your employees or staff help you build a stronger brand image? Workwear is one of the methods of accomplishing this.

Custom workwear or uniforms foster team spirit among the employees or staff. It makes them feel part of a larger objective or goal and wanted by the company, which translates into improved productivity. Personalised and Printed workwear with the brand’s logo or design on it helps spread awareness about the brand as well. Eventually, the uniform becomes ubiquitous with the brand itself, with a strong recall value. In fact, it can be a lot more effective in impressing your customers and occupying space in their minds than regular marketing and advertising tactics. It’s obvious that this brand image needs to be backed by solid customer relationship management in order to be effective. If well designed office workwear is combined with highly effective customer service, it can work wonders for the brand.

You need to put in some thought to identify the ideal work clothing or uniform for your staff that complements your brand perfectly. Office clothes need to be professional and comfortable. Professional attire creates a work environment that’s professional as well, which in turn helps the brand image. At the same time, your employees or staff will be wearing it for several hours at a stretch, so it needs to comfortable as well.

Work shirts are a perfect fit on both counts. Depending on the roles of the employees, you can select a short sleeved or long sleeved work shirt. Sports work shirts are an alternative as well. A fun, youth-centric brand can opt for it. Or it could also be part of a weekly dress down routine.

The key, however, is how you customise the work shirt to match your brand. You can choose to have all the shirts in the same colour as the brand’s logo and then get the brand logo or image embroidered or printed on the shirt in a contrasting colour. Alternatively, retain the logo exactly as it is to create maximum chances of brand recall and brand association among the customers, while opting for a shirt colour that complements the logo colour. Embroidered logos or brand images look elegant and classy, while digitally printed logos or brand images look contemporary and modern.

Before you get down to the task of identifying the right office uniforms for your employees, break down the story behind your brand into a few simple characteristics. This will enable you to select the right type of office clothes, along with the colour and style of logo suitable for the brand.

Education
March 27, 2019

Office Supplies For Efficient Business Operations

Office supplies help in the day to day running of businesses. They facilitate the smooth running of operations within a business. They provide a conducive environment that enables workers to perform their tasks more efficiently. Insufficient office supplies in the UK can be very frustrating in the performance of tasks.

A business needs to invest in quality supplies. It should ensure that these supplies are readily available upon request. This will, in turn, ends up facilitating the efficient running of the business.

These may include clipboards, staples, pens, papers, paper clips, sticky notes, scissors, tapes, markers, staple removers, and folders. These type of supplies help to ensure proper organisation of prepared documents within a business. They can be stored in cabinets for proper arrangement and easy retrieval.

Desks, chairs, computers, and telephones also form part of office stationery. They ensure employees are comfortable within the office. They create a suitable environment for employees in the delivery of their duties.

Dividers within the office are crucial in promoting private working spaces. Employees can be more productive when they work alone with minimal disturbance. Quiet spaces promote creativity.

They also include restroom and cleaning supplies. A business needs toilet papers, air fresheners, soaps, and paper towels. It also requires trash bags, mops, brooms, and dustpans. All these supplies are necessary to maintain proper hygiene within an office.

First aid kits and fire extinguishers are very important within an office. They can be useful during emergencies. These office accessories should be available with a business premise.

Provision of budget office supplies within a business set up represents the brand and culture of the business. Lack of supplies thereof may end up damaging the reputation of a business. Investing in these supplies is critical in order for a business to be able to serve clients better.

Office stationery is essentials in a business. Deciding on the right choice of supplies is a decision that needs to be done cautiously. A business should consider supplies that are of high quality and durable. Price should also be factored in when choosing office supplies.

Equipment
February 1, 2019

Office Equipment For Amateur Businesses

Here is a lot that you must consider when starting a business as you have to arrange both pieces of furniture as well as equipment for your employees to work with. Equipment mostly consists of printers, network supplies, computers, and even software. Said equipment also does not come cheap and hence, you really need to consider what you absolutely need.

Let us look at some office supplies that you need without fail if you are starting your business from scratch.

1.      Software/Computer

In today’s age, the need to gather and analyze information has become critical for a business to be successful. In order to do this, you need to know which software is the best and which computer can run said software. You also have to search for means to store data. There are plenty of services that you can find online. The advantage with said online services is that you do not have to spend a lot of money on storage equipment on site.

2.      Internet and Network

Now that you have an idea on what kind of computers and software you need, next on the list of office quintessences is a working network and internet connection where it is easy to transfer and backup data. You will also need the internet if you have to communicate with various clients since meetings cannot be held all the time. You will have to invest in ethernet cables, modems, routers, and switches. Switches are essential since you’ll be running an extensive network that runs to a huge number of employees. A modem is needed in order to let computers connect to the internet.

3.      Printers

 

Invest in a good multifunctional printer that serves three functions; scan, print, and fax. Scanning, faxing and printing are three different functions that are essential in the processing, organizing and manipulating of data. Although you can buy a scanner, printer and fax machine separately, combining all three into a single machine is way more cost effective as buying the three individually can burn a hole in your pocket.

4.      Shredder

Just as much as the need to create information, you will also have the need to destroy data, and this is where you need a shredder so that you can destroy paper easily and efficiently. A shredder is essential since you will also find the need to find shred confidential information or even personal details of employees that have been fired or laid off.

Equipment